Partnerships are your key to driving unparalleled reach & revenue
Iconic Duos has everything you need to confidently build & execute successful brand partnerships
BRANDS I'VE HELPED WITH PARTNERSHIPS
Money
- Introduce partnerships as a lucrative revenue stream
- Increase AOV & profit margins
- Save on costs with win/win collabs
- Grow client base for increased revenue
Customers
- Build buzz & hype to reach new customers
- Grow your social media, email list, customer list, referrals & website traffic
Authority
- Attract media attention
- Align with brands that reflect your goals
- Tap into existing trust, credibility, 'cool factor', relationships & resources
- Forge long term relationships to build your brand, career & network
What is a partnership & why are they iconic?
"One of the best investments I've made in my business.”
LIVE COHORT
One of the beautiful things about partnerships is
that every brand is unique.
If you're anything like me, self-guided courses can
end up in the 'too hard basket.' So, this round of
Iconic Duos comes with a helluva value add to
give you personalised support along the way.
This involves 5 x group sessions, facilitated live by
yours truly, where we:
Network
& Get things done
Tap into personalised support, a fabulous group of partnership-minded brand owners &
marketers & get all of your questions answered.
Course Breakdown
Foundations
I promise you won't yawn! I know that you're itching to skip ahead...
I promise you won't yawn! I know that you're itching to skip ahead, but module 1 is a fantastic overview of opportunities available to your business! Get inspired & understand the differences between Brand, Influencer, Licencing & Sponsorship partnerships, so that you can develop partnerships that will work for you.
Marketing Strategy
Partnerships work best when they're used regularly to drive growth...
Partnerships work best when they're usedregularly to drive growth. In this module, you'll learn how to incorporate partnerships into your wider marketing mix. We'll also talk through calendar mapping & budgeting.
Creative Ideation
Ever wanted to have an entire year of marketing ideas & campaign concepts planned?
Ever wanted to have an entireyearof marketing ideas & campaign concepts planned out in advance? So did I. So, I'll share my framework for developing 12months of brilliant marketing campaigns in one go.
Identifying a Partner
Thankfully, this bit is far easier than finding true love on Tinder...
Thankfully, this bit is far easier than finding true love on Tinder. I'll show you how to find your brands' perfect match(es), with some nifty tools, hacks & metrics to look out for.
Value & Assets
You're probably sitting on agoldmine of value, but how do you identify...
You're probably sitting on agoldmine of value, but how do you identify, create & communicate value to a potential partner? This module shares my framework for developing a win/win partnership that delivers results for both parties. You've got big goals & knowing what you bring to the table will help you achieve those goals quick, smart!
The Pitch
Let's do this! Module 6 is all about how to nail your outreach & relationship...
Let's do this! Module 6 is all about how to nail your outreach & relationship building in a way that increases your chances of a deal. I've got a game-changing hack for finding the contact details of ANY decision maker you need (it's a little bit stalky, but it's never failed me). The learnings from this module can be applied to any sort of pitch you're going for - sales, retailers, partnerships, investors even!
Win/Win Deals & Agreements
You got the first date, you've been courting & it's time to propose (a brand...
You got the first date, you've been courting & it's time to propose (a brand deal, of course). This module covers negotiation tactics that might surprise you, as well as simple contracts you can use to solidify your partnership. Yep, the masterclass also comes with a few contract templates you can use!
Amplifying a Campaign
You've secured an awesome partnership! Now, you'll want to get as many...
You've secured an awesome partnership! Now, you'll want to get as many eyeballs on the campaign as possible. In Module 8, I'll show you how to find creative ways to promote your partnership for the best results.
Tracking & Reporting
You've made it! The very last module runs through some effective tools...
You've made it! The very last module runs through some effective tools for establishing, tracking & sharing a successful campaign. Don't miss this step, either! What you implement from module 9 will inform your future partnerships, as well as solidify great relationships.
LICENSING FUNDAMENTALS
Ever thought about collaborating with Disney? Star Wars? Harry Potter? Vegemite? Barbie? Polly Pocket? Rugrats? There are so many wonderful worlds, stories & brands you can align with through licensing.
Licensing is a type of brand partnership, & one that you can tap into for incredible results, whether you're a licensee or licensor!
Iconic Duos gives you access to the wonderful brain of Elle Salvato, a licensing expert who has worked across most of the brands above. Elle has kindly provided a mini-class on brand licensing, answering the burning FAQ's from the community.
Elle's experience with licensing deals across Paramount, Target, Disney, Huggies & more is insanely valuable, & such an epic bonus to the course.
Testimonials
Thank you so much for this course. Honestly, it’s been the best investment of my life. From the bottom of my heart it’s been totally worth it and really just something that I needed. I’m really excited - watch this space!
You’re a master at this and it’s been so valuable to have the opportunity to gain insights from you.
This course is AMAZING. Legit AMAZING. I am so so soooo grateful
LOVING the Partnerships Masterclass. My team have also commented on how much they appreciate learning new skills
Make money, reach customers & build authority with smart partnerships
Frequently Asked Questions
How do I get a 1:1 strategy session with Jess?
The May 2025 cohort comes with 5 x LIVE group sessions to gain personalised strategy help from Jess, as well as great networking.
If you'd like a 1:1 with Jess, there's an option to nab one at a discount via the checkout page.
What is the time commitment?
Each module contains 1 - 3 short videos between 20mins - 1hour that you can complete at your own pace.
The approximate time investment is 12-17 hours total, which includes time for your own brands development work campaign, pitch planning & all 5 live group calls. I recommend dedicating 1.5hrs a week over 8 weeks.
Do I get access to all of the modules immediately?
Yes! From 7th May 2025. The on-demand course means that you can complete the course at your own pace (i.e you can complete it in a *very jam-packed* day if you eat lunch at your desk haha)
I would like to offer partnerships as a service to our clients. Will this course help with that?
Yes! You'll benefit even more by coming to the course with 1 - 2 existing clients in mind, that you can use for some of the exercises & creative ideation.Team members from one organisation can be added to the course for an organisational discount, get in touch with how many team members you would like to put forward & we can provide a quote.
I'm a marketer, will this course help me with my career?
ABSOLUTELY! Partnerships are a key skill for any marketer & they offer you a fantastic opportunity to create value within an organisation (& help you get promoted, of course!)
What is the ROI for this course?
We are confident that alumni who put the Iconic Duos framework into practice see significant return on investment.
Paid sponsorship style partnerships return anywhere between $3k-80k (depending on your brands size & value), meaning that monetary return is incredibly attractive.
From a marketing standpoint, collaborations can also help you reach hundreds of thousands of potential customers each year by leveraging currencies other than cash! So, what is it costing you to NOT use partnerships as part of your strategy? Likely tens of thousands of dollars each year.Compare this to the cost of the course? The skills you develop continue to return for years to come.
What is the payment plan?
Please refer to the checkout page to view payment options.
When are the live sessions?
Feel free to email jess [at] jessruhfus.com
