A crash course in partnerships (podcast style)
A focused, no-fluff crash course in brand partnerships. Delivered like a podcast, it's designed to help you get started ASAP & start growing with partnerships.
You probably have an overreliance on Meta
Get the foundations right
8 short episodes covering...
- Important Basics
- Marketing Strategy
- Creative Ideas
- Your List of Dream Partnerships
- Your Goldmine
- Golden Rules of Pitching
- All's Fair
- Building Buzz
PLUS
a copy+paste email pitch template
to nail your collab outreach
It's amazing what you can get done in an hour.
One hour & you'll be ready for brand partnerships
As a podcast course, you can listen on your commute, your walk, while making pasta - whenever you can nab the time.
Plus? Your copy+paste email pitch template is a bonus that sets you up for action.
Plus? I want to give you $100 & a pitching template
BRANDS I'VE HELPED WITH PARTNERSHIPS
Hi! I'm Jess
I'll be honest,
Insisting that I'm the best person to show you how to secure epic brand partnerships makes me cringe. But I probably AM the best person to show you the ropes 😂 .
Let me explain why...
I know what I'm talking about when it comes to partnerships. & I am so excited to help you with your own!
Partnerships are an incredible way to grow your brand, make incredible connections & diversify your marketing mix in a way that genuinely engages your ideal customer.
- I've secured $600,000+
in partnership value over the years
- 11,000 brands trusted me with their partnerships
I built & grew a brand collab & partnerships platform
between 2014-2023
- I've worked with thousands of epic brands, from
startups to global players
Estee Lauder, Pinterest, ASOS, Mingle Seasoning, Walmart, Disney's Frozen the Musical & more
- I'm still in the ring
aka no outdated info here (I actively use partnerships for my toilet fragrance brand, No.2 & podcast Marketing ATM
- Partnerships have accounted
for 13-25% of my revenue
across all businesses I've worked in, for over 15 years. If Meta is repping the majority for you right now, it's time to diversify!
- Amassed 80,000 listeners
harping on about collabs every week for years, via a podcast called 'Stop, Collaborate & Listen'
And the best part? This isn’t theory. This is what I actually do, consistently, across different brands and industries.
I know what works, what doesn’t, and how to avoid wasting time on partnerships that go nowhere. More importantly, I know how to turn the right ones into something that drives real results.
So if you’re ready to stop guessing and start building partnerships that actually move your brand forward, you’re in the right place.
FAQ's
What do I walk away with?
Partnerships in a Pinch is the perfect jumping-off point when it comes to partnerships. You get:
- A bunch of partnershipsexamples & ideas
- A framework for building partnerships into your business growth
- Know-how for pitching, idea generation and leverage
- Knnow how for proactive vs reactive partnerships
- 1 years' access to the podcast
- Downloadable copy+paste resource for pitching
What is the time commitment?
The length of the entire training is 60minutes, and there are 8 super bite-sized episodes to make learning digestible and accessible
Do I get access to the entire podcast immediately?
You certainly do!
Who is Partnerships in a Pinch for?
Partnerships in a Pinch is foundational, so whether you're a founder or a marketer looking to upskill in partnerships - this is perfect for you. The content is suitable for product and service based businesses too. If you're incredibly niche (i.e you exclusively replace antiquated plumbing parts in a small local area, without social media), OR if you're already smashing 4+ successful partnerships each year, this podcast probably isn't for you.
I'm a marketer, will this course help me with my career?
Definitely! In this age of AI - relationships, pitching and negotiation skills are hot skills to have - whether you're in events, social media, performance marketing - the whole gamet!
What is the ROI for this course?
This is where ACTION comes in. Partnerships should be represeenting 20%+ of your revenue when actioned properly and systematically (i.e easily, sans overwhelm!) . Partnerships in a Pinch sets you up with the foundations for this. And, if you'd like personalised help? Cash in your $100 credit to Iconic Duos.
What is your refund policy?
The nature of this course is that it's instantly accessible & the value (templates, content etc) are all handed over immediately. As such, we do not offer refunds. However, I want you to be 100% happy, so if you're feeling ripped off (my absolute nightmare), let me know and I'd love to help.
